NO FUSS . FUNCTIONAL . RELIABLE
Ozbreed is an environmental plant and turf breeding company that was established in 2002, specialising in no fuss, functional and reliable landscape gardening plants and turf.
At Ozbreed, we focus on bringing you innovative plants and turf that are bred for performance. The breeding and development of our products have been significant and testing vigorous. Before we put our products on the market, we want to make sure they are at a high standard.
Ozbreed plants are revolutionising gardens and the landscape industry by providing a full line of drought tolerant, low maintenance plants that can be used in many situations.
Ozbreeds turf selection is truly one you can rely on. We have identified, tested and developed improved warm season turf. Ozbreed turf varieties are leading the way in the industry and are readily adopted by landscapers, councils, architects, golf course superintendents – anyone who values superior aesthetics and functionality of reduced water and maintenance needs in their landscapes. Nara Native Turf is a great demonstration of Ozbreeds commitment to improved turf, it’s the first all purpose Native Turf available after 10 years of breeding.
There are over 90 wholesale nurseries and over 90 turf companies Australia wide growing Ozbreed products.
About our Environmental Commitments
Ozbreed uses natural breeding to produce new varieties. The process mimics nature. Most plants have been bred by choosing a better plant from large batches of seedlings. Many of these new plants will not produce viable seed. E.g. TANIKA® has never produced a viable seed. Plants like LITTLE JESS™ will rarely produce a viable seed, but if they do the seedlings will revert back to natural forms, making these plants an environmentally safe choice. The great thing about using these types of plants is that the design will not only look much better, but the performance of the landscape will be greatly enhanced, all without compromising any environmental factors.
Not only does Ozbreed employ environmental breeding, we try our best to be sustainable in any way we can and know that we can always improve. All of our vehicles and equipment run on either Biodiesel or E85. We recycle our E-waste, re-use our pots in the nursery and re-use the backs of printed paper as notepads.
About our Community Commitments
Ozbreed regularly donates to the charities listed below. Also 10% of Ozbreed’s revenue from Nara Native Turf is donated to the Balgo Katjungka community in WA.
- Camp Quality
- The Cancer Council
- The Guide Dogs Association
- Lions Club
- Mater Dei
- World Vision (sponsor children)
About our team
Ozbreed is a family owned and run business. Meet the team behind Ozbreed below.
Todd Layt (Director)
Todd grew up on a turf farm in the early to late 1970’s and was running the farm by the 1980s where he gained his first hand experience with turf varieties. The farm was sold in 1986 and Todd spent a few years working for larger corporate companies. With limited resources he started Abulk (Turf and Wholesale Nursery) in 1990 which laid the foundations for Ozbreed. After some years many of his customers kept asking for an improved native grass so with this in mind Todd developed Australia’s 1st improved native grass, Poa labillardieri ‘Eskdale’ . The business quickly grew with improved varieties of ornamental grasses, strappy leafs and improved turf varieties. Recently Todd has been focusing on native shrubs & ground covers and environmental hardy exotics.
What is your approach to R&D?
In the early days research was a result of spotting mutations that would occur naturally in mass production of plants. Purpose breeding was later employed as a trial and error process. Once a better variety is realised, rigorous testing is then completed to determine suitability and performance in a wide range of environments and conditions. The testing phase is an integral element and takes approx 5 years to complete, then another 5 years to reach the marketplace, therefore return on R&D is not realised until some 10 years later. Ozbreed will then determine a suitable market, and utilise marketing tools available to market products.
What is the key to success?
The key to success is to be a leader, not a follower. Listen to your industry feedback and deliver unique solutions. If you chose to market a similar product to what is on trend, then you will find the marketplace saturated, interest will wain and buyers will revert to a more established brand. The most important philosophy is to be the first with a better, unique product, then back it up with effort and long term commitment.
‘If you are the 3rd or 4th to jump on the bandwagon, then you will falter.
You need to create the bandwagon…’ -Todd Layt
Marina Layt (Director)
Marina has been the finance and management backbone for both Abulk and Ozbreed since 1990. She is the person who turns Todds ideas into reality and keeps the company running smoothly.
‘I record the history behind Ozbreed as others make it…’ -Marina Layt
Nathan Layt (General Manager)
Nathan grew up around plants and turf and has worked in the Nursery and Landscaping industry for over 15 years. After leaving school Nathan worked on a turf farm harvesting, delivering and installing turf. He moved onto managing Abulk wholesale nursery, completed a carpentry license and ran his own business manufacturing environmentally friendly building blocks and landscape products. In 2013 Nathan accepted the role of General Manager at Ozbreed where he has worked hard to diversify the business moving into landscape products, edible plants and environmental solutions for the future. Nathan is passionate about building, horticulture, bio fuels and the environment.
Katrina Baglin (Dip. Hort. [Landscape Design] Landscape Horticulturist)
Katrina also grew up around plants and turf. She finished her Diploma of Horticulture (Landscape) in 2011.
Emil Montibeler (National Business Development Manager)
Emil is a successful sales professional with 18 years experience in direct client sales, sales management and leadership across corporate and private businesses. He has also spent 11 years in the landscaping and building industry, selling to all levels from sub-contractors to specifiers/project managers. Integral to Emil’s success is key industry stakeholder management, and as such, he has sat on boards and committees within the Landscape/External works industries such as the LNA NSW & ACT and is an active member and contributor to other key industry associations such as AILA, AILDM, NGIA/NGINA, Parks & Leisure Australia, Landscape Contractor Associations, Green Roofs & Walls Australia, Turf Australia and the like.
Emils most recent role was the Associate Publisher & National Sales Manager of Universal Magazines leading group of Outdoor Titles such as Australia’s Industry leading and Iconic ODS (Outdoor Design Source), Outdoor Design & Living (Outdoor Rooms) and Backyard & Garden Design Ideas to name a few.