How to Sell Ozbreed Plants: Become an OEA Nursery

If you are wondering how to sell Ozbreed plants as a wholesale or retail nursery, the pathway is through an Ozbreed Easy Access (OEA) agreement.

Ozbreed Easy Access (OEA) gives approved retail and wholesale nurseries the opportunity to buy, pot on and sell Ozbreed’s no-fuss, functional and reliable plant range, backed by over 20 years of development and testing.

OEA is designed to improve supply and market availability for high-demand Ozbreed cultivars by making them accessible to growing and retail operations without the need to hold propagation rights.

How to Sell Ozbreed Plants

To sell Ozbreed plants, your nursery must become an approved OEA Nursery.

As an OEA Nursery, you can:

• Purchase Ozbreed plants in approved sizes from Ozbreed propagator and grower licensees
• Grow and pot on stock for sale to your customers
• Sell a broad range of Ozbreed varieties that landscape professionals recognise and specify
• Benefit from Ozbreed’s marketing investment and strong brand familiarity
• Strengthen your product mix with plants known for reliable landscape performance

The OEA program does not include propagation rights. OEA Nurseries are not permitted to propagate Ozbreed varieties. The program permits purchasing, growing, potting on and selling Ozbreed plants in accordance with the program’s terms and permitted plant size channels.

How to Become an Ozbreed Nursery

Becoming an Ozbreed Nursery through the OEA program involves a straightforward approval process.

To apply, your business must:

• Operate as a nursery business with a valid ABN
• Meet Ozbreed’s eligibility and growing requirements
• Agree to the OEA terms and conditions
• Receive formal approval before purchasing and selling stock

Once approved, you can source plants from licensed Ozbreed suppliers (propagators and growers) and begin potting up and selling within the permitted channels.

Why Becoming an Ozbreed Nursery Matters

Ozbreed plants are widely recognised across retail and particularly commercial landscape markets. Many are favoured by design professionals and supported by national marketing investment.

Becoming an approved OEA Nursery strengthens your offering by aligning your business with a trusted plant breeding brand and giving your customers access to proven, high-performing varieties that ozbreed actively markets to the industry.

OEA improves access to high-demand Ozbreed plants, supporting better availability and quality across the landscape and retail supply chain.

Ready to Sell Ozbreed Plants?

If you are looking for how to sell Ozbreed plants or how to become an Ozbreed nursery, Ozbreed Easy Access is the pathway.

Apply now to become an approved Ozbreed Easy Access Nursery and start supplying market-recognised, performance-driven plant varieties to your customers.